CREATING A SUCCESFUL BUSINESS CORPORATION; A Business Leader Anecdote.

To succeed as a business leader in building a successful business corporation, you’d to:

1. UNDERSTAND YOUR VALUE
Value is the real thing. The real stuff you are communicating or selling is not the physical product but rather the value that your product communicates. You see, what Coca-Cola is selling is not a bottle of black liquid but rather, what they are selling is “Refreshment” Walt Disney sells Fun and Happiness and not Mickey mouse. Mickey Mouse is just a way of selling their real value.
Value itself is not physical or visible but invisible; Value is a life being communicated via the physical product. Your physical product is like a house that houses the real product which is “VALUE”.
So, understand this, your real product is the value you are giving. It could be Peace, Joy, Fun, Refreshment, Comfortability or ease and they are intangible. “IT IS YOUR ABILITY TO CONVERT THAT INTANGIBLE VALUE INTO A TANGIBLE PRODUCT THAT DEFINES YOUR CREATIVE FORCE AS AN ENTREPRENUER “.

So, what is your value? Your value is that positive drive you have on the inside, it is positive and beneficial designed and must be orchestrated towards meeting needs and solving human problem.

2. DEVELOP A PRODUCT OUT OF YOUR VALUE
After understanding your value, you have to exercise creative ingenuity in converting your value which is intangible into a tangible product, the same way Walt Disney converted Fun and Joy into Mickey Mouse and the same way Dolce and Gabbana converted sense of elegance into cloths and fashion and like I said “it is your ability to convert that intangible value into a tangible product that defines your creative ingenuity as an entrepreneur.
And after discovering your product, develop it; Make it of better quality and increase its quantity. Quality increases your products monetary worth while quantity increases its’ monetary volume.

3. BUILD A TEAM OR CORPORATION
A corporation is “A conglomeration of people with diverse talents, expertise and technical know how all uniting together for a common goal and objective”.
Building a corporation is one of the defining stuffs that will define your success as a business leader. The main function of a business leader is to create a simulational effect that attracts a team of skilled employees who will leverage on each others strength to create an high quality product that effectively serves and meet market needs.
It is no gainsaying to say that the strength of a leader lies in the quality of his followers (employees). Hence, ability to create an effect that not only attracts skillful workers, but that which also creates an enabling environment that stimulates team work is of urgent need to an entrepreneur.
Hence, to create a successful business corporation, you, as a business leader must;

a. Recognize and employ Skillful, talented, committed and experienced workforce with high degree of expertise.
b. Must be able to create an effective workplace environment that attracts high quality people; skilled and committed towards building an high quality product.
c. Create a simulational effect that encourages and promotes teamwork with each employee organized and integrated into specialized structure leveraging on each others strength to create and build a unified product of “HIGH UTILITY” that effectively serves market needs.

4. DEVELOP A SYSTEM
A system is a structured corporation with each structural arm specializing into specified department and specialized towards performing specific service that integrates into the common objectives of a corporation.

5. SELL, SELL, SELL.