GLO-LOCAL BUSINESS OPERATION; DEVELOPING A GLOBAL BUSINESS FROM A LOCAL PERSPECTIVE

Building a successful organization requires a detail and effective analysis of the environmental conditioning in which your firm is operating in. A lot of businesses have declared bankruptcy because they never take into cognizance, the social and macro-economic conditioning of their operating environment.

For instance, in Africa, most global and even local conglomerates are shutting down their operations basically because they have not been able to effectively modify their operations to fit into the local conditioning system inherent within the continent. You see, that a venture succeeded in Asia does not necessarily mean it will be successful in Africa and a success witnessed in South Africa does not guarantee a success in Nigeria. Why? You’d ask, it is basically because of the differences in the operating environment.

A story was told of recent, about a western food company who opened a food store in a West African country using the same delicacy used in their home country. The problem was that while Africans prefer pepper, countries in the western world prefer other peppermint. The non inclusion of this, was responsible for their failure.
This company would still have been able to record outstanding success if they have been able to understand the socio-cultural condition of their operating environment.

Also, there is the need to understand that, before an idea or business venture can thrive in a particular operating environment, the required “system” needed for the success of such idea must have been built. It is this system that will serve as foundational basis upon which the success of such an idea or venture will rest.

Thus, to succeed in a particular business environment, a business leader must be able to;

a. Understand the social and economic conditioning of their operating environment.

b. Investigate and discover the socio-economic structure and system of that environment.

c. Create and design business operation to fit into the socio-economic conditioning of that area leveraging on the available local structure to promote the advancement of your enterprise.

Also, You must understand the futuristic dynamism of social structure and create a flexible business and organizational structure that will not only successfully incorporate futuristic change but will also serve as a change catalyst in developing existing local structure and system with a view of fast-tracking local and communal development.

Shallom.