DEVELOPING BUSINESS PRODUCTS ; OBJECTIVE BASED PERSPECTIVE

To develop a product that will effectively meet market needs. You’d have to;

“Re-evaluate your objectives”

Your objective is what you set out to do i.e. needs or problems you intend solving. Comprehensively, your objective is that centralized aim which is a clear indication of what will be achieved as a result of your presence in the market place.
Thus, in developing a product from an objective perspective, you’d have to clarify both the primary and secondary reason why people need your service(s). for instance, the primary reason people go over to a barbing saloon is to get rid of their hair while the secondary reason may include; wanting to look good, having an healthy and sensible appearance or wanting to spend their evening in a cool and serene environment with lots of guys to chat with while at the same time getting rid of their hair.
Also the primary reason you go over to MacDonald’s is to fill up your belly but you wouldn’t go there if their outlets is poorly organized coupled with poor food quality. Therefore, your primary aim is wanting to be filled while your secondary aim includes; excellent and good quality food served in an organized and serene environment. Right?
Thus in developing a product that will have sustained influence in the marketplace, you’d have to list and clarify both the primary and secondary reason people would need your services. This, will help in clarifying lots of (product development) issues and help in designing product that will have sustained influence in the marketplace